Course Objectives

On completion of the course students should:

• Have been provided with an overview of all disciplines and interests of business in the UK and how PR fits into this and the various functions of the discipline.
• Be given an insight into the British media, political, social and economic environments and see how PR interfaces with these.
• Have an understanding of the operational and strategic roles and operations of PR.
• Gain an understanding of the history and roles of PR in British business and politics.

(Former Title: Problem Solving in the UK)
Course materials are listed below. Please log in to view these items.

Course Comments

"Dr Heller was extremely knowledgeable and passionate about teaching this course. I was able to learn about differences between UK and US PR practices." Anon., Fall 2009

"Great class! Thoroughly enjoyed the class. Learned a lot about PR. Dr Michael Heller is a very knowledgeable and passionate about the subject." Anon., Fall 2009

"This class focuses on practical information so it helped me greatly in my workplace. I think these skills are helpful for every profession, so I would recommend it to friends." Christina Georgotas, Fall 2005

"This class taught me how to write press releases and the terms of PR. It fits right in with my internship, and I now have a much better understanding of PR." Emily Ralph, Fall 2005

Faculty Information

Dr Michael Heller holds an MPhil and DPhil in History from the Universityof London. He has been teaching for various universities in Britain for twenty years and also has many years of overseas teaching experience having previously taught at Shanghai University, China, and Universtie De La Mediterranee, France.

Course Syllabus and Materials

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