Course Objectives

This course should:

• Provide students with an understanding of the principles, grammar and techniques of producing cost-effective publicity through advertising and related commercial communications channels.
• Provide students with a familiarity with UK advertising; the practice of its supply and the culture of its consumption.
• Give students and acquaintance with leading British agencies and shops enabling students to get the most from their work placement in London.
• Enable students to appreciate the similarities and differences to publicity service provision in the US.

Course materials are listed below.  Please log in to view these items.

Course Comments

"I really enjoyed Professor Evans' teaching style. He supplemented the course with media examples and brought what he said in lectures to life through real life experiences." Anon., Spring 2009

"Great class. I learned a lot without feeling overburdened. The lectures were well put together, and all of the reading assignments were relevant. I decided to take another ad course because of this class." Anon., Spring 2009

“Evans was a very knowledgeable professor with a very witty sense of humour. He knows the material very well and does a great job of explaining how the British advertising system works. I know more about the UK systems now than I do about American ones!” Anon., Spring 2008

“I really enjoyed Professor Evans’s class; he was really very passionate about creative advertising and enjoyed hearing our responses.” Anon., Fall 2008

“The course was taught very well. He adapted to all the students’ backgrounds and made sure everyone understood the content. Also, assignments were made very clear and he provided help if needed.”  Anon., Fall 2008

Faculty Information

Robin Evans holds an MA in Philosophy from Trinity College, Dublin; an M.Phil. from University College, London; and a Diploma in Advertising. He is an experienced lecturer in the fields of marketing, advertising, and consumer behaviour, lecturing at London Guildhall University as well as Boston University. He has a wide range of practical experience in the production of TV and video materials for advertising purposes. He is the author of Production and Creativity in Advertising and is a partner in the Evans Communications advertising consulting firm.  He is also the author of two sci-fi horror novels 'The Experiment' (Sphere Books) and 'Croak' (Hamlyn).

Course Syllabus and Materials

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