Internship Tutorial Overview

Internship Tutorials will offer students the opportunity to meet with each other and a member of faculty in order to reflect upon their internship experience. Since your London placement is an academic course, in addition to performing a role in a British organisation, you must also meet a number of academic requirements to successfully complete the placement. During your Tutorial you will be required to produce coursework related to your internship. The quality of your work on these requirements will account for your final grade.

The Internship Tutorials will meet on three occasions; the first meeting near the last Core class, the second meeting during week nine, and the third meeting during week twelve.

Course Objectives

•    To prepare students for three pieces of assessment work required for their 4-credit internship course
•    To provide in a seminar/tutorial setting an opportunity for students to meet and reflect on their internship experience in order to place this within an academic context
•    To provide academic frameworks and exercises which will enable students to critically assess their internship and bridge this with their academic studies at BU London

As of Fall 2009, Advertising and Marketing will be a separate track from Public Relations, and will therefore have distinct internship tutorials.

Course materials are listed below.  Please log in to view these items.

Internship Placements

Advertising/Marketing
Study British and European marketing techniques and advertising strategy and intern in advertising agencies or the marketing departments of British or international firms. Previous internship placements have included CDP Advertising, L’Oreal, Media Edge. Louis Vuitton, and the Mr. and Mrs. Smith Hotel Collection.

Course Comments

“One of the sweetest professors! A pleasure to interact with Mr Jichev.” Ryan Reichel, Fall 2009

Faculty Information

Dr. Andrey Nikolaev Jichev, MA, PhD, Moscow University of International Relations; PGD (EC Law), King's College, London; MBA, Richmond, the American International University in London. Dr Jichev has spent twenty years in the diplomatic service, including postings in Finland, the UK, and was one of the first diplomats to be appointed to the EU Department at the Bulgarian Foreign Ministry. He is a consultant with Coghill & Beery International specialising in Eastern European Cultures as they join the EU. He has worked with American students since 2002 teaching European business and international marketing courses and internship tutorials.

Dr Jichev has participated in numerous international forums, congresses and conferences across Europe. He has published several research papers on contemporary issues of international relations and European integration and is co-author of European Integration: Myths and Reality (Moscow, 1986). He is an Adviser at the European Bank for Reconstruction and Development, London and is currently working on a book The Challenges of Post-Accession: Lessons Learned from the Eastern Enlargement of the EU.

Course Syllabus and Materials

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